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Keywords in 2023: How to Know Which Ones Are Worth Your Time

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Disclaimer: This article is purely informational. It contains links to websites and information with no paid or affiliate compensation.

Every content creator, newbie writer, or freelancer has been there – staring at a screen, juggling a dozen tabs, each brimming with potential keywords. Finding keywords in 2023 is not the issue. The problem is how to know which ones are worth your time.

You’re not alone.

The world of keywords can be baffling. One moment you’re sailing smoothly; the next, you’re sinking in a sea of ‘keyword difficulty,’ ‘domain authority,’ and ‘backlinks.’ It’s like deciphering an alien language – sounds familiar, right?

Well, take a deep breath and relax. This guide is going to be your lifeline. We will dissect the process, piece by piece, and reveal how you can uncover which keywords are worth your time and effort.

No jargon, no fluff, just simple, easy-to-understand explanations. By the end, you’ll have all the tools to make keywords work for you, not against you. 

Welcome to the future of SEO.

Keyword Basics

Understanding the basics of keywords can be the difference between losing your content in the sea of online information or being a beacon that draws in your target audience.

Let’s break it down.

What Exactly is a Keyword?

A keyword is a word or phrase that people type into search engines like Google when they’re looking for information, products, services, or answers to their questions. 

Essentially, keywords are the bridge connecting what people are searching for and the content you create that answers those searches.

How do Keywords Work?

Keywords work as indicators to search engines, helping them understand what your content is about. 

When someone types a keyword into a search engine, the engine scans through billions of pieces of content to deliver the most relevant results.

If your content has the keywords people are searching for, you increase your chances of appearing in those search results.

The Crucial Role of Keywords in SEO

SEO, or Search Engine Optimization, is about improving your website’s visibility, traffic, and rankings in search engine results. Keywords play a vital role in this. 

Using the right keywords can help your content rank higher, attract more visitors, and convert those visitors into customers or followers.

Common Misconceptions About Keywords

Keywords aren’t a magical solution to getting your content ranked #1. The process is much more involved.

Some believe that simply repeating a keyword over and over in their content will increase the chances of improving rankings. This is a big no-no to search engines.

Overstuffing your content with keywords, known as “keyword stuffing,” can harm your SEO. Search engines value quality content that helps the user, not content filled with out-of-context keywords.

Unearthing the Right Keywords: The Research Process

The research journey begins with brainstorming words connected to your topic. Then, keyword research tools illuminate the search volume and competition surrounding these terms. 

Your aim is to balance keywords that have a robust search volume but aren’t swamped in competition.

Different Types of Keywords

Keywords come in different shapes and sizes, and knowing the difference is essential:

  • Short-tail keywords: are broad, generic terms with high search volume and competition, like ‘freelancing.’
  • Long-tail keywords are specific, niche phrases with lower search volume and less competition, like ‘freelancing tips for beginners.’
  • Seasonal Keywords: These are terms that surge in popularity during certain times of the year, like ‘summer vacation tips’ or ‘holiday gift ideas.’
  • Organic Keywords drive traffic to your website through unpaid, organic search results.
  • Paid Keywords – These are the terms you bid on in pay-per-click (PPC) marketing campaigns to drive traffic via advertisements.

The Importance of Search Intent and its Role in Keyword Research

Understanding search intent is like reading the mind of your audience. It’s about learning why someone is performing a search and what kind of information they are seeking. This understanding is crucial for your keyword research, as it helps to ensure your content aligns with what searchers want.

Let’s take a look at the four types of search intent:

Informational: This is when users seek answers or more information about a topic. These searches often start with “how,” “what,” “why,” etc. For example, a user might search for “how to start a blog” or “what is SEO.” Your content should be educational and provide clear, concise answers if you’re targeting informational keywords.

Navigational: Here, users already have a specific website or page in mind and use a search engine to get there. Searches might include “Facebook login” or “OpenAI blog.” When targeting navigational intent keywords, ensuring your site’s navigational elements are user-friendly and search engine optimized is essential.

Commercial: This involves searches where users are looking for a specific product or service but might have yet to decide. These include searches like “best laptops 2023” or “top SEO services.” When targeting commercial intent keywords, your content should highlight why your product/service is the best choice, including reviews, comparisons, and benefits.

Transactional: Finally, transactional intent occurs when users are ready to buy. They’ve done their research, made a decision, and are using search terms to make a purchase. Searches might include “buy iPhone 13 online” or “subscribe to Netflix.” When targeting transactional keywords, ensure your product pages are optimized, providing easy, straightforward paths to purchase.

By understanding these different types of search intent, you can identify and insert the right keywords into your content that meet your audience’s needs.

Understanding Keyword Metrics: How to Know Which Ones Are Worth Your Time

The vast landscape of keyword metrics can seem daunting to new content marketers, writers, and freelancers. However, once you understand what these metrics mean and how to use them, they become invaluable tools in your SEO arsenal.

Keyword Difficulty: What It Is and Why It Matters

Keyword Difficulty (KD) measures how hard it would be to rank on the first page of search engine results for a particular keyword. It’s usually measured on a scale from 0 to 100. The higher the number, the higher the competition. A lower KD indicates you have a better chance of ranking for that keyword, but remember, competition isn’t the only thing to consider.

Deciphering Domain Authority: Its Role in Keyword Selection

Domain Authority (DA), a metric developed by Moz that displays (on a scale from 0-100) how well a website ranks in the SERPs. It’s a compound of multiple factors, including the quality and number of links pointing to a site, traffic, and quality of content. Websites with high DAs have less difficulty ranking for keywords because they are considered trusted authorities in their field.

For example, if you wanted to target the keyword “lumber,” you would compete with Home Depot,, which has a DA of 90. This would make it nearly impossible to rank for this keyword in a reasonable amount of time. 

Home Depot and websites with a DA of around 90 or above are considered mega sites and extremely difficult to compete with. Targeting keywords with a low KD in similar fields is a better strategy to get traffic to your site and improve rankings.

Backlinks are links from other websites’ content that point to your content. The number and quality of these links (referring domains) play a significant role in your website’s DA and your ability to rank for specific keywords. Earning high-quality backlinks is a vital part of any SEO strategy.

Keyword Volume and Traffic: The Core of Your Keyword Research

Keyword Volume is the number of searches a specific keyword gets within a certain timeframe. It’s an indication of the keyword’s popularity. However, high volume only sometimes means high value. You also need to consider the potential traffic—the number of visitors you could attract if you rank well for this keyword. It’s about balancing high volume with relevance and achievable ranking.

Tools of the Trade: 12 Free and Paid Tools for Keyword Research in 2023

(11 of 29 Tools. You can see the entire list here)

Various free and paid keyword research tools are available to help you achieve your goals.

But a lot depends on your situation. 

If you’re trying to improve on a “hobby” website or a “labor of love” and have all the time in the world to do it, then free versions of these tools are acceptable. You can still get keyword ideas, metrics, and other data without spending a dime.

But, as someone once stated, “You’ve got to spend money to make money.”

If you want to know everything about keywords in 2023 and how to know which ones are worth your time, then the paid versions are your best bet.

You get all the information and metrics you need to target specific keywords, optimize for SEO and get faster results.

Let’s look at some of the free vs. paid tools of the trade. This article will show the 12 Best Free and Paid Keyword Research Tools for 2023 (go here to see the complete list).

1. Ahrefs

Ahrefs is one of the industry standards for keyword research in 2023. They have a “Lite” version of their plan for $99 per month and a more comprehensive “Pro” plan for $199.

The free version is extremely limited but can be worth a try if you have plenty of time to grow your brand. It allows you to input one website into the Ahrefs interface, and from there, you can track your organic keywords, traffic, backlinks, and referring domains.

You can also track your domain authority as time passes. Using the free version, you can steadily monitor your progress to see if your keyword strategy is taking hold.

However, suppose you’re serious about SEO, keyword strategy, and developing your brand and message more quickly. In that case, the paid versions are the way to go. 

Especially the “Pro” version. 

You get one of the best keyword explorer tools in the business and all the bells and whistles you need to biome an SEO Jedi! These include;

  • Site Audits: For yourself or our clients.
  • SERP: Comparison and position history charts.
  • Content Explorer: Find content ideas and link opportunities.
  • Competitive Analysis: Compare your site to competitors to see what they’re doing right and what you’re doing wrong.
  • Content Gap: See what keywords competitors rank for, and you don’t.
  • Keyword Metrics: Get keyword difficulty, traffic and click rates, and more in seconds, leaving no doubt about which ones are worth your time.

Watch this tutorial to learn more about ahrefs keyword research tool.

Ahrefs YouTube tutorial

2. SEMrush 

SEMrush is a versatile and robust SEO toolkit appreciated for its competitive analysis capabilities, extensive keyword research, and in-depth site audits.

SEMrush’s Free Version:

SEMrush’s free plan offers limited access to its extensive features, providing a good starting point for beginners. Here are the key features you can access for free:

  • Keyword research: You can perform up to 10 searches daily in the Keyword Magic tool, enough to get a taste of its powerful keyword analysis capabilities.
  • Domain and keyword analytics: Understand your website’s SEO health with limited domain and keyword analysis capabilities.
  • Site audits: Uncover technical and SEO issues on your website with the ability to crawl up to 100 pages.
Image source: Screenshot of author SEMrush account

SEMrush’s Paid Version:

For deeper insights and broader capabilities, SEMrush offers several paid plans starting from $129.95 per month. Here’s what you can expect from SEMrush’s paid version:

  • Extended keyword research: Gain unrestricted access to the Keyword Magic tool, providing millions of keyword ideas and their Keyword Difficulty scores, search intent, and trends over 12 months.
  • In-depth domain and keyword analytics: Comprehensive analysis of your domain and detailed keyword analytics help you strategize effectively.
  • Advanced site audits: Crawl and audit thousands of pages to uncover and fix SEO issues.
  • Competitive analysis: Unearth your competitors’ SEO and advertising strategies.
  • Rank tracking and reporting: Regularly monitor your SEO performance and communicate progress to your team.
  • Content marketing toolkit: Optimize your content based on SEO suggestions and track its performance.

For those on the fence, SEMrush offers a 7-day free trial of their Pro plan, providing a taste of their extensive features before committing to a paid plan.

3. MOZ Keyword Explorer 

If you’re looking for a great free research tool, Moz Keyword Explorer is all you’ll need.

Here’s a list of what the free version offers:

  • Keyword Overview: Type a keyword into the search bar and see monthly volume and keyword difficulty metrics.
  • Organic CTR: This feature shows the % (Click-through-rate) for organic and traditional links in the SERPs. If you see many ads, graphics, and competition, your Organic CTR will be lower.
  • Priority: Displays, on a scale from 0-100, combined metrics that determine if a keyword is worth your time. A high Priority means higher volume and lower difficulty.
  • Keyword Suggestions: Get instant keyword ideas and related search volume.
  • SERP Analysis: See who’s ranking for your keyword with a comprehensive SERP analysis. This report shows “page and domain authority” that helps determine how difficult or easy your keyword will be to target. You can also see a domain’s ranking for keywords over a period of time to gauge how long it would take for your keyword to rank.

These screenshots show keyword metrics for “SEO” as a keyword:

Image source: Screenshot of author Moz account page

More metrics:
Image source: Screenshot of author Moz account

Below is a screenshot of the Moz toolbar extension data:

Image source: Screenshot of owner Moz toolbar extension

Moz has monthly plans ranging from $99 for individuals to $599 for large agencies if you need more.

If you think the free version is excellent, the paid plans are marvelous x10!

4. Ubersuggest

 You’re not alone if you’ve heard the name, Neil Patel. Neil is a marketing Guru and SEO genius. His understanding of keyword research and its relation to marketing and growth is unmatched.

Neil offers a free tool for keyword research or URL analysis. Type in your query and watch the results unfold in a flash. He also has a free Chrome extension to see real-time data in your browser.

Image source: Screenshot of author Ubersuggest account page

The above screenshot displays “keyword overview” for “best content calendars.” The metrics include search volume, SEO, and paid difficulty. Powerful tools to help determine if a targeted keyword is worth your time.

The screenshot below displays “keyword ideas”, “volume”, and “cpc” (cost per click) to show how competitive a keyword is. More so, there are tools to identify “related”, “questions”, and more keyword data.

Image source: Screenshot of author Ubersuggest account page

Ubersuggest has affordable monthly plans (3 tiers) starting at $29, $49, and $99 for larger enterprises.

The paid plans offer ( depending on the tier)::

  • 150-900 searches per day
  • 1-15 domain “projects.”
  • 150-300 keyword tracking
  • 1000-10,000 p[age scans per domain
  • Detailed backlink tracking and reports

Neil also offers” lifetime” deals where you pay a one-time fee granting lifetime access to your plan. This is an excellent offer if you’re in the keyword research game for the long haul.

5. Keywords Everywhere

See keyword volume, trends, and a comprehensive list of information with the Keywords Everywhere browser extension. I use it myself. 

Image source: Screenshot of author Keywords Everywhere account page

The extension is a powerful tool that gathers all your statistics for any keyword in one place.

See “related keywords” and my favorite “long-tailed keyword” suggestions and their search volume. This extension can show you how to know which keywords are instantly worth your time.

Image source: Screenshot of author Keywords Everywhere account page.

The extension was free, but as of June 1st, 2023, it has become part of a paid subscription. But there’s good news-paid plans start as low as $1 per month. Well worth the investment.

What you get is:

  • Free Chat GPT prompt templates:  (Within a Chat GPT account).
  • Generate Hashtag Widget for Instagram: Get the most popular hashtags (no volume data).
  • Pinterest Insights: Search insights, Related Trends, and Chat Trends (no volume data).

6. Google Keyword Planner (GKP)

Google Keyword Planner is mainly centered around advertising and paid campaigns but can be helpful as a free keyword research tool. 

Let me explain.

GKP is valuable because all the data is straight from the horse’s mouth. It gathers information from its own massive database. Because the data is focused on advertising, it presents a unique perspective on commercial and transactional search intent.

Image source: Google Keyword Planner

Powerful data if your keyword ideas are based on purchases and sales.

What GKP offers (all for free):

  • Average Monthly Searches: Volume
  • Competition Value: Low, Medium, or High
  • Top of Page Bid Range: This shows the pay range people are paying per click

Google processes 8.5 Billion daily searches and holds a 92% search engine market share. Its nearest competitor is Bing at 2.5%. If you want to know what people are searching for, Google should be your browser of choice.

Google Trends is a keyword research tool (free) that can be utilized in four different ways:

  • Interest Over Time: This shows a graph of how the keyword trends over a selected period range from hourly to the past 20 years.
  • Interest by Subregion: This is invaluable for local SEO. See how the sales aspect of your keyword performs by Subregion, Metro, or City.
  • Related Queries: See how related keywords are trending. This gives insights into possible additional targets.
  • Search Filters: Select from News, Image, Google Shopping, and YouTube Search to see trending metrics. A powerful tool if your content contains videos or if you run a YouTube channel.
Image source: Google Trends
Image source: Google Trends
Image source: Google Trends

8. Soovie

Soovie is a really cool free keyword research tool.

Type your keyword into the search bar, and Soovie gathers keyword ideas from Google. YouTube, Bing, Yahoo, and more.

Hover over any keyword ideas to see volume, a small trend graph, and a range of how competitive the average cost per click is.

Image source: Soovie
Image source: Soovie

Other key benefits of Soovie:

  • Saved Suggestions Tool: Soovie allows you to drag and drop keyword ideas to save them into one location. 
  • Logo Adding Feature: Import data from Soovie, add your logo and prepare reports to send to clients. Professional reports add credibility and trustworthiness to your brand.
  • Organized Overview: See all keyword ideas from different browsers and channels in one place on one screen without switching tabs. 

9. Answer the Public

Another great tool recently purchased by Neil Patel, Answer the Public, is a search listening tool. Type in your keyword, and the app gathers related keywords that answer general questions (who, what, where, when, how, can, are).

This free keyword research tool lets you see what people are asking for regarding your keyword. This data helps you align with popular keyword search queries to learn which ones are worth your time and which aren’t.

The free plan offers:

  • Free Searches: 3 per day.
  • Search Volume: A color-coded chart depicts the search volume (darker for higher volume) but does not give the actual amount.
Image source: Screenshot of author Answer the Public account page
Image source: Screenshot of author Answer the Public account page

The Paid versions offer:

  • Keyword Searches: Between 100-unlimited (depending on the plan)
  • Search Volume: Both color-coded for visual assist and numerical amounts.
  • CPC Data: See real-time Cost Per Click data and see how competitive your keyword is.
  • Keyword Search Breakdown: See alphabetized search results with volume and CPC data. Also, see results for prepositions, questions, and comparisons.
  • Downloadable Data: Export information to a CSV file
  • Lifetime Plan Options: One-time price for lifetime access
Image source: Screenshot of author Answer the Public account page
Image source: Screenshot of author Answer the Public account page

10. TubeBuddy

Think of Tubebuddy as the “Google” of YouTube.

Tubebuddy is a keyword research tool that quickly finds the most searched keywords on YouTube so you can include them in your videos for increased engagement and rankings.

Download the free browser extension and get the following:

  • Keyword Volume: Only defined as High, Medium, or low traffic in the free version
  • Top Videos: Click on any keyword from the list and see the most popular relative videos. See what competitors’ videos have that you don’t.
  • Video Tagging: Limit to 3

Watch this short video to compare free vs. paid options.

Video source: YouTube

The Pro plans range from $6-$26.39 per month, and the Bundle Package is for substantial enterprises (requires a sales quote). 

Pro features include the free version plus: (* = tier dependant)

  • Access to 50 Tools & Features*
  • Video A/B Tests and Title Generators*
  • Search Rank Optimization and Ranking*
  • Video Engagement Tools*

11. LongTail Pro 

If you’re serious about keyword research in 2023 and want an advantage over competitors, then LongTail Pro is what you need.

This powerful paid tool will put you two steps ahead of the competition by identifying long-tailed keywords that no one else will think of.

Use the search interface to enter a keyword, and LongTail Pro instantly reveals 400 long-tailed keyword suggestions and supporting metrics.

There are no free plans, but they offer a free trial for $8, so you can kick the tires and see if it’s worth the spin. There are 3 tiers of monthly paid plans priced at $59, $89, and $299, respectively. They offer a 25% discount if paid in full annually.

*Depending on the plan, you’ll get:

  • Keyword Results: Between 800-6000 per 24hrs.*
  • Keyword Competitiveness Calculations: 800-6000 per 24hrs.*
  • SERP Lookups: 800-6000 per 24hrs.*
  • Filtering and Keyword Grouping: Unlimited
  • CPC and Advertiser Competition: Yes
  • Unlimited Export Results: Yes
  • Rank Tracker
  • Site Audits: Between 250-2000 pages crawled
  • Email and Chat Support
Image source: Longtail Pro
Image source: Longtail Pro

12. AlsoAsked

This keyword research tool gathers relevant queries for your keyword from Google’s “People Also Ask.” I’m sure you’ve seen it on every page. This tool shows what people are already typing in Google searches. There is no guesswork.

Image source: Google

What AlsoAsked does is put this information from your keyword in one place in content blocks or clusters. By doing so, a user can see all the relative questions people ask about the keyword.’

Click on one question, and the tools break each into 4 more content clusters to drill down on the results.

Here’s why I love this tool so much. The best way to grow traffic is by providing high-quality content centered around your keywords. With endless filtering, this tool offers an ocean of content suggestions and keywords to optimize your site and your content. 

Image source: AlsoAsked
Image source: AlsoAsked

Running out of content ideas and keyword suggestions with a tool like AlsoAsk takes a lot of work.

The Free Version:

Free Searches: 3 per day (each click on a question counts against your daily total)

The paid plans are Basic at $15, Lite at $29, and Pro at $59 monthly.

Features (depending on tier):

  • Searches: 100, 300and 1000 per month
  • Unlimited Users
  • PNG Image Export
  • CSV Data Export: Lite and Pro
  • Deep Search: Lite and Pro
  • Bulk Searches: Pro only
  • All Regions & Languages: Yes
  • Search History: 24hrs, 1 month, 1 year

Each tool on this list offers unique strengths. The best one for you depends on your specific requirements and budget.

Making Your Keywords Work for You

Once you’ve uncovered your ideal keywords and understood their metrics, the next step is effectively integrating them into your content. But remember, it’s not just about peppering your content with keywords; there’s an art to this.

Let’s dive deeper.

Crafting Engaging Titles with Keywords

The title is the first thing people see, and it has a big job: it needs to entice readers, provide a snapshot of your content, and please the search engine algorithms. 

Try to use your primary keyword naturally in the title. For example, if your keyword is ‘freelancing tips for beginners,’ a good title could be “Top 10 Freelancing Tips for Beginners to Boost Their Career”.

The Art of Integrating Keywords into Your Content

Keywords should be organically woven into your content. Think of them as the key ingredients in your SEO recipe. Primary keywords should appear in your title, headings, and text. 

But remember, it’s about balance – you don’t want to overwhelm your reader or the search engine crawlers.

The Do’s and Don’ts of Keyword Usage: Avoiding Keyword Stuffing

Keyword stuffing, or overusing your keyword to trick search engines, is a no-no in SEO. It creates a poor user experience and can actually harm your rankings. So, what should you do? 

Keep it natural. 

Use synonyms and variations of your keyword. If you’re writing about “SEO tips,” alternate with phrases like “guidelines for SEO” or “advice on SEO.”

Keywords should appear organically in your content so it flows seamlessly. Remember, Google and other search engines are ‘readers’ as well so if your content is clunky and unnatural it will affect your ranking chances.

Making Keywords Work in Your Favor: Optimizing Meta Descriptions and Tags

Beyond your main text, keywords should also appear in your meta descriptions and tags. A meta description is a brief summary that appears under your link in search results. It’s like a mini-ad for your content. Including your keyword here can boost your visibility. 

Maximizing SEO with Image Alt Text

Search engines are unable to ‘see’ images the way humans can. They rely on alt text to interpret what an image is about. 

Placing keywords in your image alt text can boost your SEO. If you had an infographic with ‘freelancing tips for beginners,’ your alt text might read, “Infographic of top freelancing tips for beginners.”

Remember, making your keywords work for you is crucial to your SEO strategy. It’s about striking the right balance between optimizing for search engines and providing value to your readers. 

Always lean towards creating content that’s informative, engaging, and answers the questions your readers are asking. After all, SEO is about people as much as algorithms.

The Next Steps: Monitoring and Adapting Your Keyword Strategy

SEO isn’t a ‘set and forget’ game – maintaining an effective keyword strategy requires consistent monitoring, learning, and evolution. Here’s a more detailed look at how you can keep your keyword game strong:

Keeping Tabs on Keyword Performance

It’s crucial to periodically review how your keywords are performing. SEO tools like Google Search Console or SEMrush can provide critical insights.

If a keyword you thought was a surefire win, such as ‘DIY home renovation tips,’ isn’t bringing in the traffic you expected, it’s a signal to reassess. You might find that your audience is more interested in specific projects, leading you to pivot towards keywords like ‘DIY kitchen renovation tips.’

Understanding the Need to Adapt Your Keyword Strategy

Digital trends constantly change, and your keyword strategy should be equally dynamic. You must adapt if a keyword like ‘summer fashion trends’ becomes too competitive or irrelevant as seasons change.

Focusing on more evergreen terms, like ‘transitional fashion tips,’ or targeting the upcoming season with ‘fall fashion trends’ could prove more effective.

Reacting to Changes in Keyword Rankings

Over time, your strong performers might slip in the rankings. If your articles on ‘best programming languages for beginners begin to drop, it’s time to investigate.

You may need to update your content to include newer languages or trends or target a slightly different keyword, such as ‘best programming languages for game development.’

Being proactive and staying abreast of industry trends and seasonality can give you a significant advantage. For example, if you’re a tech blogger, staying informed about product release cycles can help you predict surges in specific searches, such as ‘new iPhone features.’ Similarly, understanding seasonality can help you plan your content calendar and keyword strategy, like focusing on ‘tax saving tips’ ahead of the tax filing season.

Monitoring and adapting your keyword strategy is critical for SEO.

Search algorithms evolve, industry trends shift, and audience preferences change. Your keyword strategy must evolve with these changes to maintain visibility and relevance.

By monitoring performance, and staying adaptable and informed, you can ensure your keyword strategy continues to drive traffic and achieve your objectives.

Monitor Algorithm Updates

Search engines, notably Google, routinely update their algorithms to improve the search experience for users. While the fundamentals of SEO remain relatively constant, these updates can shift the landscape, prioritizing different factors and methods.

These algorithm updates can significantly affect your site’s ranking and the effectiveness of your keyword strategy. If a keyword you’re targeting drops in ranking after an algorithm update, it might be time to reassess your approach.

Thus, staying informed about these updates is essential. Regularly monitoring SEO news, subscribing to reliable industry blogs, and following key players in the SEO world can keep you abreast of these changes. This vigilance allows you to adapt your keyword strategy and overall SEO tactics, ensuring you maintain visibility and meet your audience’s needs.

From Uncertainty to Confidence: Knowing Which Keywords Are Worth Your Time

Image source: Canva Pro

Look at you now! From confusion to clarity, you’ve conquered the daunting world of keywords. You’ve transformed uncertainty into confidence, mastering the art of discerning which keywords are worth your time. 

You’ve learned to navigate through keyword basics, delved into the depths of keyword research, decoded keyword metrics, and discovered how to monitor and adapt your keyword strategy. 

The once baffling question, “Are these keywords worth it?” is now a challenge you’re ready to tackle head-on.

Embrace this newfound knowledge and take a bold step forward.

Remember, SEO is not a destination but a continuous learning and adaptation journey. It’s your turn to create, rank, and reach your audience. 

Ready to make your mark in 2023 and beyond? 

You’ve got this!

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